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Francine Parham
Founder and CEO
FrancineParham & Co.
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Francine Parham is a career expert and practitioner focused on female leadership and the advancement of women and women of color in the workplace. Having spent two decades in the corporate sector advancing to the position of a global vice-president at General Electric and Johnson and Johnson, she understands the importance of this work.
She is currently the Founder and CEO of FrancineParham & Co., a professional development company focused helping organizations and their female talent with career advancement. Francine is the creator of the Sharpen Your Skills Professional™, a series of career development learning programs focused on the right skills (explicit and implicit) women and women of color need for their professional success and advancement. Her company also works with organizations to provide quantitative and qualitative assessments with recommended approaches and solutions to advance their professional women and women of color in the workplace.
Francine is a keynote and public speaker. She has written for various online platforms and has been cited or recognized as a career expert in various published books. Her most recently published book, Please Sit Over There: How to Manage Power, Overcome Exclusion and Succeed as a Black Woman at Work (Berrett-Koehler Publishers I Penguin Random House Distributors) will be available globally, August, 2022. Francine is a Senior Fellow at The Conference Board, a business memberdriven global think tank and is cited as a Women’s Media Center expert.
Francine holds two master's degrees. She graduated from Columbia University with her Masters of Science degree in Journalism as a Stabile Investigative Fellow. Her second degree is from the University of Illinois where she obtained her Masters of Arts degree in Labor and Industrial Relations. Her undergraduate degree is from Purdue University where she double-majored in Business Communications and Psychology.
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Tony Buffum
VP, HR Client Strategy
Upwork
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Tony Buffum is Vice President of HR Client Strategy at Upwork, where he is responsible for helping accelerate the growth of enterprise companies, helping them solve HR challenges related to finance, procurement and talent transformation. Tony brings over two decades of experience leading global HR teams as well as driving transformational change in company culture, organizational design, performance management, and employee integration and engagement. He joins Upwork following a series of leadership positions including chief human resources officer (CHRO) at FLIR Systems, VP of global human resources at STANLEY Security and VP of human resources at Stanley Black & Decker.
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Cassie Maschhoff
Partnerships Lead, Google Career Certificates
Google
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Cassie currently leads Workforce Development Partnerships for the Google Career Certificates. This program helps job seekers -- regardless of their educational background and work experience - learn the skills they need to enter in-demand high-growth career fields that pay well. Prior to this role, Cassie served as the Product Lead for the second most popular certificate on Coursera: The Google Project Management Certificate.
During her tenure at Google, Cassie has led Strategy and Operations for Grow with Google & Waze. She also served as an Account Strategist for small businesses using Google AdWords and Analytics to grow their presence.
She is currently pursuing her Executive MBA at NYU Stern School of Business.
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Michelle Marrow
Manager of the Knowledge Center Operations
SHRM
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Michelle has been with SHRM for three years as the Manager of the Knowledge Center Operations. She comes to SHRM with over 25 years of Operations Management experience. She has experience working in various industries, Government, Non-profit, Telecommunications and Multi-family. Additionally, Michelle has a diverse background in call center operations, finance/collections, and customer service management. In previous roles, her artfully balanced workplace objectives and productive relationships have inspired strategic and insightful suggestions, which have been instrumental with customer retention and revenue growth.
She thrives in high-pressure and fast-paced situations, she’s able to visualize success and achieve a competitive business edge. She strives for positive results through the application of my team building and her project management abilities. She possesses expertise in call center operations and an aptitude for optimizing performance and motivating colleagues.
Michelle attended the University of the District of Columbia where she studied Business Management and Accounting.
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Yebin Choi
Digital Exhibitor Specialist
Freeman
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Yebin Choi is the Digital Exhibitor Specialist at Freeman and this will be her fifth virtual/hybrid event with SHRM. As the Digital Exhibitor Specialist, Yebin creates and implements training processes and resources for exhibitors to best equip them with the tools and knowledge needed to get the most out of their virtual experience. Yebin has been with Freeman for 3 years, during which time she has enjoyed the opportunity to work with various teams, meet amazing people, and wear many hats.