Workplace Application: You will learn what the latest trends are affecting talent acquisition and how to leverage these trends through effective improvements in recruitment.

Top talent will always be in the minority regardless of the economy or market conditions. What has changed, however, is how workers and businesses behave in the recruitment process. In this social-networked, post-recession world, the focus is on the candidates, not the jobs. What are the trends directing this shift? How can you leverage them to build a new recruiting toolkit specialized for your business? Some of the trends we will discuss include how to take advantage of contractors/freelancers, as they are a cost-effective and flexible alternative to full-time hiring; how to tap online resources to locate qualified workers outside your local market; and how to promote positive employer branding messages as organizations need to develop a process for identifying and managing negative messages, while promoting and rewarding positive ones.