The social media boom is the biggest shift since the Industrial Revolution. This session will discuss the big three in social media-Twitter, Facebook, and LinkedIn and demonstrates how social media can help as well as hurt your organization. Learn about current social media trends, current and upcoming legislation, and what your employment lawyer doesn't know about social media. Special attention will focus on how to develop a social media policy to align with your organization's goal and change not only as your organization but also as technology changes. Jessica makes the case for why you need to understand and engage in this new online world and how it can help develop your teams, increase employee engagement, and position your HR team as a strategic, income generating department and partner within your organization.