All the policies and procedures, rule and regulations were in place but the financial institutions still managed to collapse the financial base of the world economy from which we are still struggling to recover. Good governance, therfore, is much more about culture and values than rules. HR is the custodian of these vital links to sustainable business success. This presentation examines why rules and regulations are not enough and will provide some ideas for you to play the effective role you should in ensuring sustainable organizational success based on sound ethics and good governance.