Social media is user driven, founded on collaboration and conversation. Many HR professionals, recruiters in particular, are fairly advanced in their use of social media, leveraging the latest and greatest tools to improve efficiency in hiring and employee engagement. During this informal discussion, a group of professionals with backgrounds in HR and related professions will share their personal perspectives and experiences with social media to demonstrate how employees can act as effective brand ambassadors and what role HR can play in your organization’s social media strategy. The panel will answer your questions ranging from how to get started on social media to minimizing the risks of social media in your workplace.
Moderator: Aliah Wright, manager, on-line editor, SHRM, Alexandria, Va.
Panelists:
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Aliah D. Wright
senior speechwriter
SHRM
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In her new role as SHRM’s Senior Speechwriter for the SHRM’s Speaker’s Bureau, Aliah is responsible for managing the speaking program for SHRM executives and Board Members totaling more than 200 presentations annually. In addition, she writes and edits many of the speeches given by SHRM senior executives and vice presidents.
A subject matter expert on social media engagement and social strategy, HR technology and global human resources Aliah, a journalist for more than 15 years, began working in SHRM’s editorial division in March of 2008. She has written for SHRM Online and HR Magazine.
She is the author of the best-selling SHRM-published book, A Necessary Evil: Managing Employees' Activity on Facebook, Twitter, LinkedIn … and the Hundreds of Other Social Media Sites, which encourages HR professionals to embrace social media as a tool for increased employee engagement. It also shows HR professionals how to effectively promote, protect, and defend their firm’s brands and reputations on social media platforms encouraging them to manage employee activity with legal social media policies.
She has delivered keynote addresses and speeches across the United States, Canada and Europe, where she attended and moderated conferences—including the SHRM Annual Conference on a variety of HR topics, including social media engagement, recruiting and HR technology selection.
After receiving a Bachelor’s Degree in Journalism from Temple University in her hometown of Philadelphia, she worked as a Reporter and Editor for the Philadelphia Inquirer, The Philadelphia Daily News, The Greenville (S.C) News and as a Political Correspondent for the nation’s largest news organization, The Associated Press. She left there to work at USA Today where, as the Entertainment Editor for Gannett News Service, she managed a team of entertainment reporters nationwide for all of Gannett’s papers, including the nation’s largest daily newspaper — USA Today.
She is a frequent speaker on various social media topics and has been featured in a number of publications, blogs and podcasts, among them The Milwaukee Journal Sentinel, Forbes, American Express Business Blog, HR Magazine, Small Business Digest, Talent Management Blog, JumpStartHR Blog, and the Business Life & Coffee and National Press Club podcasts.
She is the proud mom of an aspiring psychologist who’s studying abroad in Australia next year. You can follow her tweets @1SHRMScribe and read her articles published on SHRM.org and LinkedIn.
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Curtis Midkiff
Director of Social Engagement
SHRM
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In his role as the Director of Social Engagement for SHRM, Midkiff provides strategic leadership and direction to various departments in their efforts to maximize the potential of social media to achieve their departmental and organizational goals. He also works closely with SHRM chapters and state councils across the country, providing them assistance and social media training. In addition, he is a recognized thought leader on the subject of social media strategy as it relates to employee engagement initiatives.
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David M. Lusk
senior associate, Member Advocacy
SHRM
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David Lusk joined the SHRM Government Affairs Team as the Senior Associate for Member Advocacy in 2010. Lusk oversees SHRM’s traditional member advocacy efforts. He is also responsible for the development of the Advocacy Team, a SHRM initiative that will elevate the visibility of the HR profession by establishing a strong member presence in each of the 435 congressional districts.
With over 15 years of policy experience, Lusk most recently specialized in grassroots and grasstops internet engagement with Capitol Advantage -- now a part of the CQ-Roll Call Group. He also focused on health policy as a staff member for the U.S. House of Representatives Committee on Energy and Commerce and in the state affairs department of the Health Insurance Association of America. He is based in Alexandria, Va.
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Jody Katz Pritikin
attorney
Proactive Lawsuit Prevention
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Recognizing the need of business to prevent lawsuits, Jody Katz Pritikin, Esq. founded Proactive Lawsuit Prevention to teach business how to prevent lawsuits and save the considerable expense of litigation. With over fourteen years devoted to preventing lawsuits, her expertise lies in unlawful harassment prevention, investigating complaints, teaching management leadership and communication techniques, counseling Human Resources and in designing and developing policies to protect corporations from lawsuits.
Jody Katz Pritikin grew up in Southern California and is an alumnus of UC Berkeley where she received her B.A. and USC Law Center, where she received her J.D. She has been a member of the California State Bar. Additional information about Jody Katz Pritikin, Esq. and her blog are available on her company website: http://www.proactivelawsuitprevention.com.
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Lisa K. Horn
Vice President, Government Affairs
SHRM
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