Susan O’Malley outlines the three keys to being a success at any level of business. The W.I.N. Theory begins with W, for “Work hard”—because laziness and complacency have never produced great success. The I is for “Individuality”—because going along with the crowd is the best way to not get noticed. The N is for “Say No to the stupid stuff”—because a discerning eye, common sense, and the ability to differentiate the good ideas from the dumb ones is one of the first and most basic traits shared by all successful leaders. O’Malley will deliver this simple yet powerful message with her trademark humor and will have you laughing while you are learning.