Want to attract more of the right talent and engage your employees to generate more referrals and a better employer brand? You'll learn the secrets of personal brand optimization, how to look more legit when candidates (and search engines) check you out, and the latest inbound tools and techniques to create and share the right content at the right times to turn cold calls into warm calls and attract more of the right people to your organization. This session will help you learn how to:

• Get your employees engaged sharing your company's awesome culture with their networks.
• Be more personal and helpful in sharing content online with Craig's 5:1 give to ask ratio.
• Use the right messages and keywords in the right places on your LinkedIn profile so you can double your page views almost immediately.