A key component in attracting and keeping talent is telling your organization’s story: your history, company culture, strategies for the future. The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content? And how can you increase your opportunities to initiate and maintain that all-important personal connection? This session will help you:
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Denise Roberts McKee
chief operating officer
AboutFace Media
Connect Online with this Speaker
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Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.
As COO, she develops and maintains the company’s structure and organization, overseeing day to day operations, working with the CEO to identify and implement the company’s strategic goals and objectives.
Also a speaker, Denise brings her years of experience, working with leading brands, to conferences and seminars worldwide, with a focus on content development and marketing. The Online Marketing Institute named Denise as one of their Top 40 Digital Strategists in Marketing for 2014.
Prior to joining AboutFace, Denise cofounded the companies LimeLife, Inc., a publisher of mobile media for women, and Stunt Puppy Entertainment, an independent developer of CD ROM games focused on the children’s market. As vice president of LimeLife, she worked with leading brands such as Time-Warner, NBC Universal, Bravo TV New Media, and Rachael Ray, for launches across all major North American carriers. With Stunt Puppy Entertainment, she served as COO as the company developed four Number 1 ranking titles, including “Barbie Nail Designer” and “Barbie Gotta Groove” for Mattel, as well as the inaugural “Dora the Explorer” CD ROM adventures, and oversaw all production, financials and acquisition of new business development, focusing on licensor driven content for such entities as Disney/Buena Vista Games, Atari/Infogrames and Leapfrog Toys.
Denise is the Executive Director of the Racine Arts Council and serves on the board for Real Racine Convention and Visitors Bureau. She also serves on advisory boards for Milwaukee Area Technical College and The Wisconsin Arts Board.