Have you ever asked yourself why certification matters in HR? Do you wonder what the value of certification is for HR professionals? If so, then Alexander Alonso will provide you with relevant research regarding certification across all professions. This presentation will discuss the research that led to the development of the SHRM Body of Competency and Knowledge and will provide compelling logic as to why you should want to become certified. If you have questions about the SHRM certifications, are wondering whether to become certified, or would like to connect with other HR professionals in the area, this session is for you.