Digital media has transformed communication across cultures. Cross-cultural communication was already a top challenge for both leaders and employees working with global diversity, and the rise of digital media has only intensified the challenges. A staggering number of messages are spread instantly, often creating unintended consequences with speed. Effective cross-cultural communication requires cultural intelligence. Messages crafted with cultural sensitivity can build bridges and strengthen relationships for a multicultural workforce. Thus, culture-savvy HR leaders are instrumental in creating a higher-performing, collaborative culture. They can facilitate mutual understanding and improve employee engagement. This session will help you understand key cultural elements of digital workforce communication and learn how to optimize tools for effective cross-cultural communication. This will help you gain trust and build partnerships across cultures through cultural competence. In this session, you will:

• Understand digital workforce trends and their impact on intercultural HR communication.
• Recognize common sources of cross-cultural misunderstanding and miscommunication in massive, instant and constant communications.
• Identify key cultural factors that affect communication and collaboration of a digital workforce, including gender, generation, nationality, ethnicity and more.
• Compare and contrast preferred communication styles and media across cultures.