Sixty-five percent of new hires are sourced through social media, and recruiting is only one small part of how organizations and individuals are leveraging social media to share their story and connect with an audience. Yet harnessing this powerful business tool requires planning, preparation and resources. This interactive workshop, led by some of HR’s top social media experts, will help you define your goals, select the appropriate social media platforms, create meaningful content and measure the value for your organization. You’ll walk away with an understanding of how to reap social media’s key benefits while avoiding the common pitfalls, and you’ll gain an appreciation for the tools you’ll need to manage engaged communities. This workshop will help you:
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Sharlyn Lauby, SHRM-SCP
President
ITM Group, Inc.
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Sharlyn Lauby is an author, writer, speaker and consultant. She has been named a Top HR Digital Influencer and is best-known for her work on HR Bartender, a friendly place to talk about workplace issues. HR Bartender has been recognized as one of the Top 5 Blogs read by HR professionals by the Society for Human Resource Management (SHRM) and best business blog by the Stevie Awards.
Publications such as Reuters, The New York Times, ABC News, The Wall Street Journal, and Mashable have sought out her expertise on topics related to human resources and the workplace. Sharlyn is the author of “Essential Meeting Blueprints for Managers,” and ”Manager Onboarding: 5 Steps for Setting New Leaders Up for Success,” which are available in the SHRM Store.
Her personal goal in life is to find the best cheeseburger on the planet.
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Pamela Harding, SHRM-SCP
CEO
Metzano LLC
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Pamela is a renowned expert in online social community management, who has spoken on the subject at events in the US and internationally. She manages the nearly 1M member LinkedIn group, Linked:HR (http://bit.ly/L1nkedHR) as well as smaller groups geared to specific HR roles – including Talent Acquisition (http://bit.ly/LHRTalentAF).
She believes in the power of social media, providing guidance on personal branding and to introduce products to HR professionals. Through her groups she stays abreast of current trends and issues facing the HR profession on a global scale.
Pamela spent 24 years in the US Navy then 18 years in traditional HR roles from Analyst to Director in Public, Private and Non-Profit sectors in a variety of industries. She now is CEO of Metzano (http://bit.ly/MTZOhome) providing social media consulting and online community management. She is expanding Metzano to include on demand HR services for small businesses with less than 100 employees. You can reach her at Pamela@Metzano.com.
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Andrew Morton
Director, Veterans and Certification Affairs
SHRM
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As SHRM’s Director of Certification and Veteran Affairs Andrew Morton works with the military and veterans' organizations to develop workforce readiness pathways for veterans and military-families. As part of SHRM’s Speaker’s Bureau Andrew informs and empowers organizations in their inclusion-hiring efforts across many populations including Veterans, individuals with disabilities, and Returning Citizens as part of SHRM’s Getting Talent Back to Work Initiative. He is the contributing author to Justin Constantine’s SHRM published book “From We Will to At Will- A Handbook for Veteran Hiring, Transitioning and Thriving in Today’s Workplace.”
Andrew, a retired Infantry-Officer, served in several leadership roles during multiple overseas and combat tours (Iraq, Bosnia, Macedonia and Egypt) in his 21-year Army career. He also served as the Chief of Marketing and Advertising for the Army Reserve. Prior to his arrival at SHRM in 2014 Andrew previously served as public relations director for a PR firm in Alexandria.
Andrew is passionate about awareness and resources in support of mental health within our workforce and society at large and is currently completely his Masters in Mental Health Counseling at the College of William and Mary.