Repeated from Tuesday at 10:15 a.m.
As Chief Marketing Officer (CMO) for Yahoo!, Nintendo and KidZania, Cammie Dunaway often faced more challenges selling new ideas internally than she did selling them to consumers. She learned to use all of the elements of smart marketing—understanding your audience, knowing key differentiators, developing breakthrough communication, and leveraging emotion and data to build a compelling business case—in order to get internal buy-in and the necessary budget for her programs. Understanding these techniques for marketing your ideas can help you gain credibility and secure the resources and support needed for success. This session will cover:
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Cammie Dunaway
author, board member, CEO advisor
Dunaway Company
Connect Online with this Speaker
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Throughout her career as an executive for Frito Lay, Yahoo!, Nintendo and KidZania, Cammie has earned a stellar reputation as a brand-builder and inspirational leader.
Hoping to share what she has learned, she recently wrote the book, “Fit Matters”. In it she addresses practical ways to explore, “what could happen for all of us, and for the world, if more people actually LOVED their jobs?”
Cammie currently serves on the boards of Red Robin, Nordstrom FSB and Go Health. She’s been featured in numerous publications and is a frequent speaker at companies and universities. Her MBA is from Harvard Business School.