The average American spends more time looking at a screen than sleeping. Of the 10 hours a day that your employees are looking at a screen, how much of that time is intentionally devoted to attracting customers and promoting your brand? If your organization is not actively encouraging employees to tweet, "link in," and snap about your business – you're missing out on an extremely valuable opportunity to build your brand and mobilize your social army. This presentation will give you an overview of the tools and strategies socially active employees use to talk about your brand online and tips to harness that power for your organization's good!