Does your careers site tell candidates more about your stock photo collection than your culture? Do you want to engage candidates on a regular basis, but have a budget that requires you to “get creative” before you can actually get creative? Discover how using employee stories gave Sodexo years of engaging content to share with candidates, and hear from the Stories Inc. team that helped them do it! This session will help you:
Discover the scientific and emotional value of storytelling as a recruitment marketing medium.
Explore how Sodexo wasted no part of the buffalo, repurposing and amplifying stories in various digital forms throughout the candidate experience.
Learn how story-based content serves both static and time-sensitive purposes, and how Sodexo amplified these opportunities successfully through paid advertisements
Understand the unexpected benefits discovered in a story-based project, and how these can become planned assets in your next recruitment marketing strategy.
|
Chloe Rada
senior marketing manager, Talent Acquisition
Sodexo
Connect Online with this Speaker
    |
Chloé Rada is a forward-thinking, creative and analytics-driven employment branding leader with fifteen years of experience in the recruitment advertising industry and a passion for social media!
Leading Sodexo’s "award-winning" Employment Branding team, she is responsible for building awareness of Sodexo’s culture and workplace experiences in the US by managing their social, digital and mobile strategy. By leveraging technology like Avature CRM and QueSocial, she has spearheaded talent community re-engagement and employee advocacy programs to help bring their brand to life!
Named “the voice of Sodexo Careers” in January of 2012, she now manages a team that cares for Sodexo’s seven social media profiles, the career site and seven discipline-specific microsites and more than two dozen media relationships to improve their source of qualified candidates. She also is the chief content curator for the Sodexo careers blog, the number one most helpful social space for their candidates.
In her previous role at Rada Advertising, a privately owned national recruitment advertising agency, Chloé consulted with employers on strategy and process to effectively communicate with and attract the right talent. Leading the agency in new product development, she built strategic partnerships with HR technologies companies to develop and launch digital solutions for the agency. In addition to designing go-to-market strategies, she provided training, mentorship and education to co-workers and clients on these emerging recruitment trends and technologies. Chloé’s previous two years’ experience at Edelman Worldwide, allowed her to hone her public relations and marketing techniques and adapt them for the recruitment marketing industry.
Chloé volunteers for Society of Talent Acquisition & Recruitment (STAR Chicago), formerly the Staffing Management Association of Greater Chicago (SMAGC), for the past eleven years and enjoys providing job search training to community organizations and students.
Chloé graduated from the University of Iowa with a Bachelors Degree in Liberal Arts and resides in Chicago, IL. Learn more about Chloé's here or by following her on Twitter (@CRada) or Instagram.
|
Lauryn Sargent
partner and cofounder
Stories Incorporated
Connect Online with this Speaker
|