Storyfication has been identified as one of the development trends for next 10 years and stands for the application, in a strategic way, of storytelling principles in the workplace. This is a must for all leaders to engage employees and create a development environment that will increase tangible and intangible impacts. This session will show you how to apply corporate storytelling to talent development and improve competencies while creating an engaged environment. You will discover how to continually update your development programs to create a strategic and robust talent development plan. As an added benefit, you have the oppounrtity to hear about a case study with SODEXO on how you can engage your employeees through storyfication, mentoring, coaching and other HR processes. This session will help you:
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Alfredo Castro
president
MOT
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Executive Director, partner and founder of MOT Training and Development, Inc a consulting company based in Miami, USA and Sao Paulo, Brazil, that holds a portfolio of international large companies since 1995.
Recognized by the T&D international community as one of the top professionals in the global industry, he is a leader in pioneering new models of learning and performance and people development at workplace, generating improvement of the business results in global companies. Alfredo is a multi-lingual Euro-Brazilian consultant, keynote speaker, board director, MBA professor and business books writer.
Amongst his extensive experience at global/international arena, evidenced through awards and invitations to make presentations at international T&D conferences, Alfredo Castro has travelled the world spearheading leadership models and learning solutions at business environment, mainly in the areas of change management, storytelling, corporate governance and consultative sales.
His 35 years of professional experience has given him the recognition from international T&D professionals and associations, after designing and implementing blended learning programs in more than 120 companies in more than 25 countries (Asia, Africa, Europe and Americas). His business agenda makes him travel about 40% of the year, making presentations or MBA classes, coach, consult and lead international projects at diverse cultures. After having a successful career as an executive (highlighted by a fast upward trajectory from consultant to international partner-director) along 17 years, in 1995 he became a founder of MOT Training and Development.
His top-notch expertise fully justified his nomination as the Chairman of the 2010 ATD Advisory Committee. He is the only non-north American T&D consultant who chaired the largest T&D association advisory committee, in 70 years of ASTD history.
Passionate about art, like performing humanitarian work for NPOs and carries out free coaching for professionals beginning their careers, in order to guide new gen-professionals on their goals.
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Mardely Vega
vice president, human resources
Sodexo
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Venezuelan, married, 2 children. Bachelor in Computer Engineering from Simón Bolivar University, Caracas, Venezuela, and MBA from New York University.
Professional experience in Venezuela, USA (NY, Florida) and currently in Brazil since 2008, worked for IBM for more than 27 years, working in the Commercial, IT and Human Resources areas, currently holds the position of Executive Vice President Human Resources for Latin America, at Sodexo Benefits and Rewards Services, since September 2015.
Senior Human Resources Executive, focused on the Latin American markets, has managed the HR leadership of the LA countries, supporting all HR processes, including Labor Relations, Professional Development and Leadership, Recruitment, Compensation, Benefits, Diversity and Relationship with the Customer (RH Partners).
She has worked for more than ten years with Sales and Operations team in the Services and IT industry, supporting different clients in the Andean Region (Venezuela, Colombia, Peru, Ecuador).
Leadership in team development management for high performance, with a strong focus on the development and execution of quality, time and collaboration.