Social media is one of the most powerful tools ever invented to grow your personal brand – but where should you start and how can you determine if you're spending your time effectively? Whether it's navigating the types of content to post or which platforms to use, there are a lot of questions, and no definitive answers. Spencer X Smith is here to help. He’ll share what works for both himself and his clients around the country in simple and actionable terms.
Learning objectives:
• Understand why building your personal brand is a noble endeavor, and why both you and your company will benefit from your efforts.
• Define the audience that will benefit from your existing expertise, and discover how to easily reach them through social media.
• Identify a three-step process you can follow daily to steadily grow your personal brand.
• Expand these personal branding best practices to your staff.
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Spencer Smith
Social Media Expert and Founder
AmpliPhi
Connect Online with this Speaker
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Spencer Smith is the founder of spencerXsmith.com and social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a VP of Sales for two Fortune 100 companies.
He's been called a "Social Media Expert" by Forbes, and is the winner of the 2016 & 2017 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer spoke at 74 events in 2017, including a presentation at the New York Stock Exchange in September.
His debut book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes in late 2017, and is an Amazon Bestseller.