An ever-increasing number of organizations and business leaders have adopted SHRM competency-based certification as the new standard for their HR teams. In this session, learn how your Chapter or State Council can make a greater impact on HR professionals and elevate the HR profession through SHRM Certification.  You will discover how to customize the value proposition for your affiliate’s learning initiatives; effectively promote SHRM Certification and preparation methods; and access resources to take your programming to the next level.