The concept of personal branding may seem like a catchphrase being thrown around by authors and self-help gurus; however, the concept isn't new. You already have a personal brand whether you know it or not. Your personal brand is an important aspect of your career and impacts everything from future career aspirations to your existing compensation opportunities. Once you understand what drives you, as well as the qualities and skill-sets that are unique to you, you must know how to leverage what you have by knowing how to package, position and promote yourself to the constituencies that matter.
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