Too often we tell ourselves that we need to watch and study other companies or industries to better mirror them. Instead of concerning ourselves with how much cooler and more agile or attractive others are, we should consider the fact that we may already work for an amazing company—we just don’t know how to identify and communicate what makes it a fantastic place to work.

Learning Objectives:

• Know your organization’s true value to itself.
• Distinguish between what you are told and what you actually believe.
• Discover what you need to believe, communicate, and live your value.
• Actively move forward to “you doing you.”