Whether you know it or not, your business is most likely part of a crowded marketplace, and so differentiation is essential to survive and thrive. Successful differentiation isn't just about having a good idea, it requires having the right people to implement it who are strategically aligned with that differentiation. Simply put, your employees need to be different as well. You'll need to hire or develop people who fit your strategy, motivate them to maintain it, and keep the best ones on board so that your identity doesn't walk out the door with them. In this session, Ryan Kohler walks through the basics of business differentiation, provides clear examples of successful brands, and shows how hiring plays a vital role. Finally, he digs into how your company's differentiation strategy might just be the ticket to helping you find and retain great talent.

Learning Objectives:

• Walk through the different types of business differentiation and what sets each apart.
• Learn how to determine your company's differentiation strategy. 
• Identify what will be required to align your talent with your differentiation.
• See how differentiation can be used in talent acquisition and management to make your team a competitive advantage.