An engaging social media presence is a must! Learn tips and tricks for launching and maintaining a sustainable social content and engagement strategy, and free tools to help you do so.
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Sara Khalatbari
Director, Socia Engagement
SHRM
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Sara has been with SHRM since June 2019. A true "DMV" native, she was born in DC, grew up in Marlyand, and has lived in Northern Virgina for the better part of the last decade. She loves digital marketing because it's the perfect combination of her passions for creativity, analytics and psychology. Before SHRM, she worked in creative and digital/social strategy roles at Marriott International, a digital agency where she served the federal government on projects supporting veterans and their families and the Census Bureau, and an experiential agency serving several different consumer brands and industries - everything from beers & spirits, auto, and cookies, to hospitality, insurance, and e-sports.
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Mary Kaylor
Lead, Public Affairs
SHRM
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Mary Kaylor is the Public Affairs Lead for the Society for Human Resource Management. She is the Managing Editor of the SHRM Blog and the creator and producer of SHRM's #Nextchat. A natural connector and community builder, Mary’s career in communications spans from technology and workforce management in the telecommunications industry to external affairs/PR, social media marketing and influencer engagement. You can find her on Twitter at @SHRMKaylor.