A job posting does way more than just inform candidates of an opening. You need to attract specific candidates to your specific job. In this session, Thad Price discusses the new methods candidates are using to look for work, what they expect and how you can differentiate your organization from its competitors. He shares additional information on how you can get more for your budget with performance-based advertising and the best ways to measure your recruiting success—so you can turn up what works and turn down what doesn't.

Learning Objectives:

• Gain a better understanding of your ideal candidates and where to find them.
• Optimize campaigns to create better candidate experiences and conversion rates.
• Identify the best metrics to measure recruiting performance.