Diversity, as a commitment vs compliance undertaking, hit the Fortune 500 stage in the early 1990s. Thereafter, around 2012, Inclusion entered the scene. Between 2012 and early 2020, most companies spent much of their precious resources debating such impactful imperatives like whether the “I” should precede the “D” in D&I and how much more broadly; beyond, race, gender, age, LGTBQ, Disability, marital status, region of birth, hair color, finger nail length, preferred dog breed and favorite ice cream flavor, they could define their diversity statement; ever careful to assure all are included and no one felt left out. Meanwhile, black employees were just hoping that the DEI work could just focus, for a while, on their particular plight. Can we just stop the bleeding caused by racism in work and treat the now infected wound? Many of us simply desired to just be able to say the words “racism” or “white people” and “black people” at work without fear of reprisal.
And then, in May of 2020, everything changed.
Corporations far and wide, yanked an “E” from the sky and affixed it right next to the D and the I and cemented it all with a “Black Lives Matter” banner on their websites. Further, many hired or promoted Diversity executives with fever pitch, allocated an extra $100,000 to their DEI budgets, signed pledges to do better with their black employee population and searched high and low for consultative engagements to help advance DEI strategies. Some of these organizations were operating entirely out of fear or a perfunctory obligation to appear sincerely invested in allyship and attracting, retaining and amplifying its black talent base. Some, on the other hand, were quite earnestly and committed.
What if neither motivation matters? What if the fundamental flaw in DEI is DEI itself?
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