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Home > Strategies for Non-Dues Revenue: Successfully Leveraging Advertising & Sponsorship Opportunities for Your Affiliate

2021 Volunteer Leaders' Business Meeting
 

In addition to generating revenue from membership dues and events/programming, non-dues revenue can be a critical source of income for any chapter or state council. Join this session to learn more about SHRM’s approach to advertising and sponsorships, including tips and tools to utilize and ensure success at your affiliate.

 
Presenter: 
Tim Canny
Vice President, Advertising Sales
SHRM
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SESSIONS:
Dennis Rugbart
Senior Specialist, Exhibits
SHRM
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SESSIONS:
Susan Post
Field Services Director
SHRM
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As Field Services Director for the Society for Human Resource Management, Susan Post has accountability for the membership and relationship management strategies for SHRM affiliates in a seven-state territory (CT, DE, MA, NJ, PA, RI and WI.) She serves SHRM members, prospective members and volunteer leaders from her home office in upstate NY. Prior to joining SHRM in 1999, Susan had 15 years of progressively responsible HR experience with several organizations, including Eastman Kodak and Cornell University. She has a bachelor's degree in Industrial and Labor Relations from Le Moyne College, is certified as a SHRM-Senior Certified Professional (SHRM-SCP) and holds the Certified Association Executive (CAE) credential from the American Society of Association Executives (ASAE). Susan's affiliation with the Society began in the early 1980s when she served two terms as President of the Le Moyne College student chapter in Syracuse, NY. Throughout her professional career, Susan held numerous SHRM volunteer leadership roles, including two terms as President of her local professional chapter and District Director on the New York State Council. Outside of SHRM, Susan has served in a variety of volunteer leader capacities for many local non-profit organizations, most recently as Board President for the ARC of Chemung and Fundraising Director for Elmira Little Theater.

SESSIONS:
Session Type: 
On Demand

Source URL: https://sessions-cron.shrm.org/conference/2021-volunteer-leaders-business-meeting/session/strategies-non-dues-revenue-successfully