The Weather Channel is an industry leader in weather, technology, mobile and advertising, with television distribution in 100M US households and the second most downloaded App after Facebook. The company is making its content more relevant to people's lives and developing complementary content for its network and digital platforms.  The senior leadership at The Weather Channel realized that if this trusted brand was going to stay relevant through this transformation, then its culture needed to adapt as well.  Come hear about the challenge to maintain the core values of one of America’s most trusted brands, as well as the challenge to transform The Weather Channel culture into one that will accelerate success, as the company prepares to play a major role in shaping the emerging digital media landscape.