A strong employer brand can be one of a social impact organization’s most valuable assets, but only when it is authentic and accurately reflects employee perceptions and experiences. In this session, we will explore why employer branding remains a top talent attraction priority for organizations, what it means to incorporate inclusive practices through all aspects of the talent management lifecycle, and ways to showcase success and impact to both future and existing employees. Where do you start? Attend this session and hear how Human Resources and Marketing can partner to tackle this commonly missed opportunity in nonprofits for powerhouse results!

Learning Objectives:

• Tying inclusive employer branding to the talent management lifecycle to attract and retain valued-aligned high performers.
• Understanding why employer branding must fit into an organization’s overall brand, including an association case study.
• Initiating conversations between Marketing and Human Resources to collaborate, build and maintain a successful employer brand, adding this to your teams’ playbook.
• Leveraging employer branding during times of change and uncertainty, like the COVID-19 pandemic, to ensure your organization attracts, engages, and retains high-performing talent to effectively deliver on your mission.

In-person session offerings are on a first-come, first-served basis.