Being able to articulate your story in a unique and compelling manner can be an overwhelming task. This session will establish why the exercise of crafting a unique story is so important and how you can do it most effectively.

Learning Objectives:

• Provide tips and tricks on how to determine your unique story.
• Build it into an enticing brand.
• Present it effectively to your targeted audience.
• Using examples from leading organizations, you'll get a basic understanding of how employment brands are built and how they make your hiring more effective. 

In-person session offerings are on a first-come, first-served basis.

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If a speaker has provided session materials, please visit https://presentations.shrm.org