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AI will rewrite the rules of performance, redirecting capacity to unlock new levels of innovation, creativity, and complexity. Sure, AI is the defining technology of our generation, but it won't define our generation. People will. After all, everything that will make or break the success of AI is fundamentally human: Acceptance, transparency, and cultural clarity. The leaders who cultivate these elements will find that their AI-enabled performance has no limits.
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Alex Bombeck
CEO
North Highland
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Since joining North Highland in 2014, Bombeck has led the firm in a variety of areas including digital and experience design, data and analytics, agile transformation, and North Highland’s revenue and growth strategy. He has also served as a member of North Highland’s board since 2018, and the Metro Atlanta Chamber’s board of directors since 2022.
Over the course of 15 years with Havas Worldwide, Bombeck served in several leadership roles including Chief Strategy Officer – Marketing Services, President – Havas Digital, President – CRM & Analytics, and Chief Digital Officer.
In a client management capacity, Bombeck was previously Worldwide Account Director at IBM for 15 years, North American Digital Account Director at Intel for five years, and North American Digital Brand Director at multiple Diageo brands for seven years. He also oversaw the digital and direct marketing strategies of global brands such as BMW, Volvo, Charles Schwab, Coca-Cola, AT&T, Novartis, and Schering-Plough.
Bombeck holds a Bachelor of Science degree in business administration from the University of Vermont. He also completed the Executive Education Programs in Leadership Excellence and Accounting & Finance at The Wharton School of the University of Pennsylvania. Bombeck is a certified scrum master and product owner, co-author of Getting from Zero to Digital, a multiple Effie Award Finalist, and in 2017
he was named a top 25 global consultants by Consulting Magazine.