Seating Instructions: Seating is first-come, first-served. Reserved seating options are available for accessibility and accommodations. For detailed accessibility information, visit INFO > FAQs in the app.

A study of more than 10,000 senior executives showed that the #1 most important leadership behavior critical to company success is 'being strategic.' However, research shows only 3 out of every 10 leaders has mastered this skill. And since bad strategy is the main cause of business bankruptcy 80% of the time, having leaders that can think, plan, and act strategically is often the difference between success and failure.  New York Times and Wall Street Journal bestselling author Rich Horwath provides leaders with a framework to master the most important business skill of our time: strategic capability. Rich designed the Strategic Fitness System to help leaders transform the complexity of their business into clear strategic direction. By developing their strategic fitness in the four disciplines of strategy, leadership, organization, and communication, executives will be able to generate new insights on a continuous basis to confidently navigate their business.

Learning Objectives:

• Articulate a clear and concrete definition of strategy and how it differs from other key business planning terms and then apply it to build the foundation of their plan.
• Use innovative thinking techniques to discover new insights that drive competitive advantage.
• Make strategic trade-offs to focus their teams resources to create new value for customers.
• Techniques to improve personal performance and master their calendar.
• Evolve their business model to create, deliver, and capture new value in the market so as not to become obsolete or passed by their competitors. 

Direct Link to Session Materials: If the speaker provides session materials, you can access them via the app, web format or at https://presentations.shrm.org/.

Live Streaming and Recording: Unless marked 'in person only,' all sessions are live-streamed on the app or web format and available for replay 30 days after the event.

Acknowledgment of Technical Issues: While rare, technical issues may occur during sessions. We appreciate your patience as we quickly address them.

Accessibility & Accommodations Information: For detailed accessibility & accommodations information, visit INFO > FAQs in the app.