Tina Beaty changes the way people think, feel and believe. Using an integrated communications strategy, based on research and audience insights, she deploys omni-channel campaigns to change behaviors in pursuit of better workplaces for a better world. 

Reid AI is an experimental digital twin of Reid Hoffman, co-founder of LinkedIn, Inflection AI, and Manas AI. Reid AI was created to explore the potential of AI avatars in enhancing human thought and expression. Reid Hoffman (the human) embarked on this project to see how interacting with a digital version of himself could inspire new ways of thinking and connecting ideas. The avatar, developed with technology from Hey Gen for visuals and ElevenLabs for voice cloning, uses a custom chatbot to formulate responses. This chatbot draws from Hoffman's extensive body of work, including his books, speeches, articles, and podcasts from the last 20 years, allowing Reid AI to integrate and reference Hoffman's past ideas.

While there are potentially harmful uses of deep fakes or digital twins, Reid AI is a carefully monitored, responsible digital twin. Its purpose is to act as a reflective tool, offering insights into one's thoughts and personality in a positive way. Reid AI also demonstrates how digital twins can extend human capabilities, such as speaking languages we cannot. Hoffman believes that thoughtfully developed AI avatars can make content more dynamic and accessible, despite potential discomfort.  Reid AI is fluent in over 7,000 languages, proficient in over 600 programming languages, and enjoys long strolls through databases.