Rubens Pessanha, GPHR, PMP, MBA, is global market researcher at the HR Certification Institute and a doctoral candidate in Human Resources Development at The George Washington University. Since 1998, he has been involved with internationalization of organizations; more specifically he has conducted the start-up of French organizations in Brazil. He has also participated in the start up of several internet companies in Brazil and of a new management journal for the South Asia Region. Rubens has almost 15 years of experience working with strategic planning, marketing research, business development, organizational development and change. He has been a speaker at the 2011 SHRM Annual Conference, 2010 ASTD International Conference, the 2009 Academy of Human Resource Development International Conference and the 2009 Academy of Management Annual Meeting. His areas of interest include internationalization of organizations, marketing research, cross-cultural communication, global mindsets, strategic thinking, self-directed-learning and action learning. Rubens has written several research articles on HR trends for SHRM and co-authored a paper on experiences that develop strategic thinking skills. An active volunteer, Rubens has held leadership positions at GWU student association, COPPEAD former Master students association and the Rio de Janeiro Chapter of the Brazilian HR Association. Rubens is currently a member of the Project Management Institute, SHRM, American Marketing Association and Marketing Research Association.