As social media develops into a critical recruiting channel, you can leverage it to establish and reinforce your employment brand. How do you create your employment brand so that potential candidates know who you are, what you stand for, and what you offer employees? Hear how New York Life is leveraging social media as foundational component of its talent acquisition strategy.
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Tara Noonan Amaral
vice president, Head of Talent Acquisition
New York Life Insurance Company
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Tara Noonan Amaral is Vice President, Head of Talent Acquisition at New York Life Insurance Company. She is responsible for all aspects of recruiting strategy, hiring for positions throughout the company, on-boarding, and marketing New York Life to external partners and prospective employees.
New York Life, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest financial strength ratings currently awarded to any life insurer by all four of the major credit rating agencies.** Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance.
Tara has led diversity and inclusion strategy, workplace representation and workplace initiatives, and marketplace growth. Prior to New York Life, Tara worked for ADP Inc., Hewitt Associates, and JPMorgan Chase in various talent acquisition strategy, staffing, and business leadership roles.
Tara lives in Madison, New Jersey with her three children.
*Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, May 21, 2012. See http://www.money.cnn.com/magazines/fortune/fortune500/2012/faq/ for methodology.
**Source: Third-party ratings reports as of 2/1/13.