Social media has infiltrated the workplace and will remain a fixture in employees' personal and professional lives. Organizations that establish a clear, concise social media policy coupled with a measurable social media plan will successfully empower and engage employees. This session will contain proven best practices you can follow so you can implement a social media plan that will boost employee morale and increase engagement through social media. We will also discuss current case studies highlighting organizational initiatives that were successful in building engagement through social media efforts.