Conferences
(https://sessions-cron.shrm.org)

Home > Lead with Your Customer: Transform Brand & Culture into World-Class Excellence

SHRM 2013 Strategy Conference
Get first-hand insights into the operations of a successful local organization and get ideas, resources and tools to bring back to your own office.
 

The “Lead with Your Customer” program takes a look on the inside of three great companies and brands. Listed as one of the 100 great places to work by Fortune Magazine, Scripps Health is an outstanding health care provider that aligns employee recognition to patient satisfaction. We will not only visit Scripps, but will talk to senior staff about what they do to be one of the best medical centers in the country. Then it's off to Red Door Interactive, a hot and upcoming marketing firm in an ever-changing world. Also known as one of the best places to work in San Diego, this culture guarantees its employees to be "100% Jerk Free." And the beautiful Sheraton San Diego Hotel and Marina will take us behind the scenes to see what it takes to create a care-free Southern California stay for its guests. All this, plus great insights from scores of best-in-business greats and your peers will leave you with new ideas for taking your organization to the next level. A detailed agenda is provided below.

 

Agenda

Sunday, September 29th 2013

Time

Content/Agenda

12:00-1:00

Arrival/Lunch

1:00-3:00

Program Overview

3:00-3:10

Break

3:10-3:30

Presentation by Sheraton Team

3:30-4:10

Tour Experience/Break

4:10-4:30

Q&A by Sheraton Team

4:30-5:00

Final Thoughts & Ideas

5:00

End of Program

 Monday, September 30th 2013

Time

Content/Agenda

7:30-8:00

Breakfast

8:00-8:30

Travel to Scripps Health

8:30-8:50

Presentation by Scripps Team

8:50-9:30

Tour Experience/Break

9:30-9:45

Q&A by Scripps Team

9:45-10:15

Travel to Red Door

10:15-10:40

Presentation by Red Door Team

10:40-11:15

Tour Experience/Break

11:15-11:30

Q&A by Red Door Team

11:30-12:00

Travel to Sheraton San Diego Hotel

12:00

End of Program

*Additional program fees are required for the Preconference Programs.

 
Date(s) & Time(s): 
Sunday, September 29, 2013 - 12:00pm to 5:00pm
Monday, September 30, 2013 - 7:30am to 12:00pm
Presenter: 
J. Jeff Kober
CEO
World Class Benchmarking
Connect Online with this Speaker

For over twenty-five years Jeff has delivered development and training solutions for the private and public sector. He has facilitated hundreds of programs and delivered keynote addresses to scores of clients as diverse as General Electric, the U.S. Postal System, Federal Express and the City of New York. Topics have ranged from leadership to performance accountability, from customer service/loyalty to team building.

Earlier Jeff’s consultant activities were associated with The Disney Institute, a best-practices institution modeled on America’s first corporate university. While there, Jeff was responsible for designing The Disney Approach to Quality Service and Service, Disney Style programs. The models, concepts, and examples of that program were later introduced to corporate America in Be Our Guest, a popular benchmarking title published by The Disney Institute, with a forward by Michael Eisner.

While at the Disney Institute, Jeff played a key role in developing other programs at The Disney Institute to include Disney’s Approach to Customer Loyalty, and Disney’s Approach to Creativity and Innovation. He continues today as a columnist for MousePlanet.Com where he continues to share stories of excellence in the Walt Disney Company as best-practices ideas for corporations worldwide.

Jeff is now CEO of World Class Benchmarking, which provides a programming series that benchmarks many of America’s greatest corporations. Recently, World Class Benchmarking supported Starwood Hotels & Resorts Worldwide (Sheraton, Westin, & St. Regis) in launching a massive customer/brand service initiative for over 125,000 associates globally.

Recently Jeff has consulted in the last couple of years for the Finance division of the City of New York in providing leadership and transformation solutions for the public sector. He is the Chief Learning Architect for The Public Strategies Group (PSG) creating training and development solutions for such organizations as the State of Iowa and Federal Student Aid—U. S. Department of Education.

Jeff’s new best-selling book, Lead With Your Customer: Transform Culture and Brand into World-Class Excellence (ASTD Press) showcases what world-class organizations do to attain and sustain extraordinary results and is available via ASTD.org, Amazon.com, and bookstores all over the world.  Jeff's book, "The Wonderful World of Customer Service at Disney" highlights best practices in customer service at Disney.

SESSIONS:
Mark David Jones
Chief Operating Officer
World Class Benchmarking
Connect Online with this Speaker

Mark is an acclaimed consultant – having worked with dozens of Fortune 500 companies in six of the seven continents of the world over the past two decades. As an author and highly demanded speaker, Mark has an innovative, results-focused passion for helping people make a difference.

Mark first joined the Walt Disney World Resort® in 1978, working in a wide variety of leadership roles. After more than ten years, Mark left to establish The Consultant Network, eventually leading over 60 business consultants.

In 1992, during his doctoral studies, Mark was recruited to lead the consulting team at the Federal Aviation Administration’s national training headquarters. Mark played a key role in the Department of Transportation’s organizational redesign – spearheading initiatives such as executive development, assessment and design, change dynamics, self-managed/directed work teams, and train-the-trainer programs.

Mark returned to the Walt Disney World Resort® in 1996 to help lead the transformation of the Disney Institute Business Programs. While in this role, Mark was in charge of Leadership, Creativity & Innovation, and Quality Service initiatives. He also served externally as the senior project manager for numerous highly successful large-scale organizational initiatives for leading domestic and international corporations – many of which are showcased in the Disney-published book Be Our Guest: Perfecting the Art of Customer Service. In recognition of his contribution to the Disney organization, Mark was nominated for the prestigious “Partner’s in Excellence” award – Disney’s highest regarded corporate award.

Currently, as Chief Operating Officer of World Class Benchmarking, Mark leads a network of experts from the world’s most renowned companies in implementing organizational transformation.

Mark’s new best-selling book, Lead With Your Customer: Transform Culture and Brand into World-Class Excellence (ASTD Press) showcases what world-class organizations do to attain and sustain extraordinary results.

SESSIONS:
Location: 
Sheraton San Diego Hotel & Marina
Amount of Credit: 
6.75
Credit Type: 
•Business Credit
Session Type: 
Preconference Workshop
Competency: 
Business Acumen
Critical Evaluation
Intended Audience: 
Senior-Level
View other sessions related to this topic: 
Business & HR Strategy

Source URL: https://sessions-cron.shrm.org/conference/2013-strategy-conference-session-planner/session/lead-your-customer-transform-brand