Seizing the Culturedge of the Multicultural New Mainstream: Why Traditional Numbers No Longer Tell The Whole Inclusion Story-- And What to Do About It.
As Hispanics and other minorities become increasingly influential and culturally-assured, the traditional approach to HR inclusion no longer reflects the scope and depth of social and cultural change. Guy Garcia, author of The New Mainstream: How the Multicultural Consumer Is Transforming American Business, explains how CulturEdge, Aspirational Shift and other new paradigms are replacing the melting pot model of acculturation as the multicultural mindset spreads to non-Hispanic whites and the new ambicultural reality becomes increasingly prevalent. Garcia will discuss new tools and approaches to building HR strategies that go beyond numerical workforce representation and share tangible examples of how forward thinking companies are responding to the imperative to reflect new American mainstream consumer markets while aligning their efforts with the business priorities of the corporate bottom line. Take the opportunity to learn from a true D&I pioneer!
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Guy Garcia
president, New Mainstream Initiatives
Ethifacts, LLC
Connect Online with this Speaker
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An award-winning journalist, author and multimedia entrepreneur, Guy Garcia is President of New Mainstream Initiatives for EthniFacts LLC, a research and consumer insights consultancy (www.ethnifacts.com). His book, The New Mainstream: How the Multicultural Consumer Is Transforming American Business has been hailed as a wake-up call and road map to the multicultural markets of 21st century America. The New Mainstream explains how Americans will eat, work, play, learn, and spend money in the 21st century— and why any organization that ignores the lessons of the new mainstream is doomed to fail.
A noted consultant and lecturer on social, cultural and demographic trends, Guy has worked with the Director of the U.S. Census Bureau, Time Warner, The Walt Disney Company, Pepsi, Kraft Foods, Astra Zeneca, Johnson & Johnson, McKinsey & Co., Nissan Motors, Fox Entertainment, Turner Broadcasting, People en Espanol, MTV Networks, Harvard University and The Council on Foreign Relations. Guy is a co-founder of Total New York, one of the first urban web sites, where he oversaw the development of interactive content and virtual environments. As an executive at AOL, he developed content for AOL International and launched the first iteration of AOL Latino.
A contributor to the Huffington Post and the National Journal, Guy and his work have appeared in Time, the New York Times, the Los Angeles Times, Rolling Stone, Fortune, Vanity Fair, Ad Age, The Financial Times, the Times of London, ABC, Univision, NPR, CNBC, CNN Money and PBS. Guy was Chief Consultant and a contributing producer to the WGBH-PBS-BBC documentary Latin Music USA. A three-time National Magazine Awards judge, he is an Edward Albee Fellow and a member of PEN. His books include Skin Deep, Obsidian Sky and The Decline of Men.