With the growth of enterprises globally, the rise of multimedia, social media and the Internet, data continues to grow at an exponential rate. Harnessing Big Data can make information transparent, provide more accurate information, allow precise segmentation, improve decision-making and enhance future innovation. You will gain an understanding on how to use Big Data to know where your talent is located, and where it's easier to recruit to get ahead of the game. This session will review techniques and tools on how to use data - Big Data - to develop a strategic workforce plan and narrow in on key talent to drive your organization toward future success. You will learn how to get creative and use Big Data to challenge long held beliefs at your company and to help recruit “outside the box”.
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Jamie Womack
vice president, Marketing & Branding
CareerBuilder
Connect Online with this Speaker
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As Vice President of Corporate Marketing and Branding, Womack directs the development of strategic marketing for the corporate marketing team and focuses on the recruitment needs of employers of all sizes. This includes overseeing business-to-business strategy including communications, advertising, promotions, events, and customer lifecycle and loyalty. In addition to leading corporate marketing efforts, Womack manages the sales training program at CareerBuilder. She works closely with her team of trainers to clearly communicate sales strategies, tactics, product developments and overall company goals to CareerBuilder’s sales force. Womack has been with the CareerBuilder organization for seven years. Prior to her role as vice president of marketing, Womack worked as a vice president in the sales training department and as a marketing team director. Before joining CareerBuilder, Womack worked in the real estate and mortgage industry. She has a bachelor’s degree from Florida State University and is pursuing her masters of business administration from Northwestern University’s Kellogg School of Management.