When you look around your organization you probably recognize that having the right people in the right roles can make a huge difference. You might have had success identifying and hiring the right people in every department – except one. Why is so difficult to identify, hire and retain true sales talent. Why are sales people so different? Why does a hiring process that works in other parts of your organization fail when you attempt to use it I hiring sales professionals? What are the differences between those that can and those that will? Why do some that interview so well fail in the real world? How should you view resumes and industry experience? What should you be looking for? How should your process change? We will walk you through the STAR (Sales Talent Acquisition Routine) recruiting process to help you change your strategy and your methods when it comes to the way you identify, hire and retain sales talent.