Most companies have nondiscrimination policies and invite people with disabilities (PwD), to identify and request accommodations. Unfortunately, the reality is that most (PwD), even visible ones, (71% are nonapparent), choose not to come forward. Learn proven and practical strategies to create an environment that leads to PwD being 'out and proud;' discuss how to foster disability allies, emulating successful strategies in the LGBT community; and examine the market opportunities that can be obtained by including PwD and their stakeholders. Identify the ROI of 'seizing the limitations' of this underutilized talent pool.