Conferences
(https://sessions-cron.shrm.org)

Home > Boosting SEO, Social, and Mobile Recruitment Strategies with Video

SHRM 2015 Talent Management Conference & Exposition
Workplace Application: Learn about the value of video for recruitment as well as how to leverage the technology to boost SEO, maximize social and mobile reach, and track engagement.
PowerPoints/Handouts Available

Did you know that the presence of video makes a URL 53 times more likely to appear on the first page of an internet search?  Learn more about the power of video for recruitment and hear a live testimonial of one talent manager's experiences with the technology in this interactive session. You will:

  • Learn the surprising statistics about the prevalence and benefits of video messaging.
  • Break down the various ways that video is advantageous in the talent acquisition space, particularly when it comes to hard-to-fill positions, niche audiences, and mobile job-seekers.
  • Get an overview of what is involved in creating/implementing video and learn how to integrate it into your existing recruitment strategies.
 
Date(s) & Time(s): 
Tuesday, April 28, 2015 - 8:15am to 9:30am
Presenter: 
Lindsay Stanton
Chief Client Officer
Digi-Me
Connect Online with this Speaker
Facebook
Twitter
LinkedIn
YouTube
Speaker's Website

Lindsay Stanton is Chief Client Officer for Digi-Me, a Video Technology Company for talent acquisition that helps organizations add new dimension to their job and employment brand messaging.  In her time with the company, Lindsay has facilitated relationships with many partners, including the largest recruitment advertising agencies, global recruitment process outsourcers, and staffing firms. These partnerships magnify the organization’s reach into the Global Fortune 1000, providing an effective and innovative solution to the largest global employers, including KellyOCG, TrueBlue, USG Corporation, Prudential, and Lockheed Martin.

A subject matter expert on the use of video technology as a recruitment tool, Lindsay works closely with industry leaders, creating new and better ways to connect jobs and job-seekers.  She has been a featured speaker at SHRM on the topic of “The Convergence of Video, Mobile, and Social for Talent Acquisition and Branding,” as well as a featured leader in the recruitment space through ERE, HRO Today, and major media outlets, including Forbes.com, ABCNews.com, and CCTV.

Lindsay possesses a Master’s Degree in Public Administration. Her past experience includes Economic Development for a large Chicago municipality, wherein she facilitated retail and commercial growth by working with the nation’s largest developers.  She also has extensive sales and marketing experience working with Fortune 500 accounts on product launches and developing and executing large-scale national retail programs.

SESSIONS:
Gina Max
Senior Vice President and Chief People Officer
Knauf North America
Connect Online with this Speaker

Gina S. Max is a seasoned executive with over 27 years of experience in human resources and leadership roles. Her mission is to create a workplace where every employee thrives, contributes, and feels valued.  As the Senior Vice President and Chief People Officer at Knauf Insulation, Inc., she plays a pivotal role in shaping the organization’s talent strategy and fostering a positive work environment. Gina is passionate about empowering employees and driving organizational excellence. Her commitment to fostering a culture of growth and innovation has been instrumental in her success. 

Key Achievements: 

  • Successfully led cross-functional teams to update organizational structure, create new programs, and implement change at both USG and Knauf. 
  • Transformed Knauf’s approach to human resources and people management with innovative ideas on employee engagement, rewards and recognition, and talent development.  
  • Led the development of DEI and Inclusion Strategy Teams at both USG and Knauf. 
  • Created proactive and strategic Recruitment and Onboarding plans for numerous business initiatives including Knauf’s largest greenfield facility in North America. 

Prior to joining Knauf, Gina spent over 25 years at USG Corporation where she started in an entry-level human resources position and worked in a number of human resources and field leadership roles across the company. In 2021, Max was promoted from the Head of Talent at USG to her current role. 
She received a bachelor’s degree in psychology from Penn State University and a master’s degree in business administration from Capella University.  Max also holds the Senior Professional in Human Resources certification and is trained in Lean Principles. Max resides in the western suburbs of Chicago with her three children. In her free time Max enjoys spending time with family, reading the latest business and strategy books, and travelling to the Jersey Shore.   

SESSIONS:
Location: 
Harbor Ballroom F
Amount of Credit: 
1.25
Credit Type: 
•HR Credit
Session Type: 
Concurrent Session
Competency: 
HR Expertise
Intended Audience: 
Senior-Level

Source URL: https://sessions-cron.shrm.org/conference/shrm-2015-talent-management-conference-exposition/session/boosting-seo-social-and-mobile