Don MacPherson is an employee performance expert with over 17 years of industry experience. As President of the human capital measurement company, Modern Survey, Don oversees the organization’s consulting and employee measurement practices. Don’s areas of expertise include understanding employee and customer motivations, developing effective leadership, and creating processes for gathering employee feedback.

A candid and energizing speaker grounded in real-world experience, Don has presented to a range of audiences including state-wide HR conferences, academic institutions, business leadership networks, as well as on-site training groups and executive-level gatherings with leaders from some of the largest companies in the United States. As a presenter, Don promotes interactive discussion and uses hard data and personal stories to stimulate audiences to think critically about important issues.