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Home > “Say Something”: Using Branding & Social Recruiting to Improve Candidate Experience

SHRM 2015 Talent Management Conference & Exposition
Workplace Application: Learn proven techniques, strategies and examples of how AT&T and other best-in-class Talent Acquisition teams have used branding techniques and social media channels to attract and hire talent in a rapidly evolving talent climate.
PowerPoints/Handouts Available

As the war for talent wages on in an increasingly sophisticated tech-savvy audience, what you say and how you say it matters more than ever before when trying to connect with job seekers.  You will learn the latest messaging trends in employer branding, building engaged talent networks, corporate social recruiting strategies, and identifying/activating social influencers inside and outside of your organization to effectively compete in today's talent landscape. This session will help you:

  • Understand how to construct a solid social media strategy for talent acquisition.
  • Create a blueprint for how to conduct a workforce audit to create a compelling employer brand messaging.
  • Utilize relevant social trends and recruitment content marketing techniques to maximize social channel efficiency.
 
Date(s) & Time(s): 
Wednesday, April 29, 2015 - 9:45am to 11:00am
Presenter: 
Crystal Gayle Miller
founder & strategist
Branded Strategies
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Speaker's Blog

Crystal Miller is a Founder & Strategist with Branded Strategies.

She has 7 years of Agency Search & leadership experience, 5 years of HR Business Partnership, 3 years heading up Corporate Recruiting, and 2 years of Training experience. She has been a Team Leader & Practice Director for two of the more cutting edge groups within one of the best & brightest recruitment firms in the US w/ 4 "Best Place to Work" wins & knows how to leverage culture into Talent Marketing & Attraction campaigns.

Having built successful Talent Marketing/Attraction, Community, Social Media/Digital strategies for over 50 companies since 2005 with over a repeat clientele rate of over 80%; she has built a reputation as an established, progressive advocate in the areas of social media, recruitment and HR marketing.

SESSIONS:
Carrie Corbin
Randstad Sourceright
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With almost 15 years in HR and over half of those in leadership roles, Carrie has firmly established herself as a solid business partner with a proven ability to leverage HR & Staffing Strategy with business results. While leading the employment brand initiatives and recruitment marketing and media strategy for AT&T, Carrie has also been instrumental in launching the enterprise wide integration of social and mobile recruiting and subsequently breaking some of the traditional boundaries of HR. Additionally, Carrie occasionally teaches at both the adjunct faculty and professional development levels in the fields of Business Management and Human Resources and has been asked to speak at many of the national industry conferences, such as SHRM, ERE, NACE, COSD and DirectEmployers. Carrie holds a Bachelors degree in Business Management, an MBA with an emphasis in Human Resources, and she received her Senior Professional in Human Resource designation in 2007. In addition to her speaking credits, she has been quoted in publications such as The New York Post and Workforce Today.

SESSIONS:
Location: 
Harbor Ballroom F
Amount of Credit: 
1.25
Credit Type: 
•HR Credit
Session Type: 
Concurrent Session
Competency: 
HR Expertise
Communication
Intended Audience: 
Senior-Level

Source URL: https://sessions-cron.shrm.org/conference/shrm-2015-talent-management-conference-exposition/session/%E2%80%9Csay-something%E2%80%9D-using-branding