Sessions
Concurrent Session
Best Practices in Membership Marketing
Potomac 4-6
Friday 11/16/2012 03:45 PM - 05:00 PM
0.00 Not Available for Credit
Workplace Application:
During this highly interactive session, you will learn best practices in membership recruitment, retention, engagement and renewal highlighted in the 4th Annual Membership Marketing Benchmarking Report from Marketing General Inc.
The Annual Membership Marketing Benchmarking Report, a national survey of association membership and marketing professionals, offers you practical and field tested ways to recruit and retain more members. Come learn what Membership and Marketing pros consider their three top challenges and how they are overcoming them, why membership recruitment and renewals are up over last year, how associations are better engaging and upselling members, how the web and social media are playing a larger role in successful membership marketing, and how your chapter can re-energize its marketing
Presenter:
Richard P. Whelan, CDM, president, Marketing, Marketing General Incorporated, Alexandria, VA