Sessions

Berger combines groundbreaking research and powerful stories as he addresses why ideas spread, some products get more word of mouth than others, and certain online content goes viral. He put together a framework for crafting contagious content using the acronym STEPPS: social currency, triggers, emotion, public, practical value, and stories. In this Masters Series, Berger reveals the science behind word of mouth and these six key factors that push people to share content and demonstrates how to leverage the concepts to craft viral messages. He quickly demonstrates that the products and services that get the most word of mouth aren’t necessarily the ones we think they are. Berger provides a set of specific, actionable techniques for helping information spread and ideas catch on. This is knowledge you can put to use whether you are selling a product, crafting a new corporate culture, or just trying to get the word out.