Sessions

Compliance is crucial, yet modern organizations are struggling to get traction for their communication efforts. We have very complicated legal issues, young employees with very short attention spans and very high compliance pressures. In this session, we outline scary HR issues on the horizon, and then share ways to have an impact with updated communication methods. Most importantly, we will discuss several proven methods for reaching hard-to-understand and flighty Millennials and the newest generation that is just emerging in our work lives. We will review fresh survey data from SHRM research, look at advanced communication methods from the world of marketing and sales, and agree on advanced metrics to measure success or failure. This session will offer advanced practical communication tools with immediate application in your workplace. Content will include:

• A strategic understanding of multiple HR issues on the horizon.
• A focused discussion of what an organization's HR strategies should look like as well as what audiences must be reached and the challenges of the environment the target audience works and lives in.
• Ways to address the challenges with advanced communication methods.
• Specific methods for reaching each generation.