Sessions
Concurrent Session
How Do You Answer: Why Should I Work for You? OR Why Should I Continue to Work for This Organization? Promoting and Living Your Employment Brand in a Meaningful and Memorable Way
Monday 04/20/2020 01:30 PM - 02:30 PM
Competencies: Business Acumen, Consultation, Relationship Management
Workplace Application:
Learn how to passionately share your employment brand to improve recruitment and retention by living out the unique qualities that set your organization apart from the competition not only in good times but also in times of crisis.
Organizations are competing for talent; it is time to step up the game and get real! When a candidate asks, “Why should I work for your organization?,” OR when an employee asks, “Why should I continue to work for this organization?”, are you prepared to respond? Compensation and benefits are important, but what makes your organization unique to attract candidates and retain talent? This session asks tough questions and gives practical action steps to promote the employment brand in good times and in times of crisis.
Learning Objectives:
- Learn about the importance of emotional connection and how it relates to attracting and retaining talent.
- Identify practical actions to assist teams and managers to improve the employee experience.
