Sessions

Do you know whether your career site is attracting diverse applicants or turning away potential talent? Digging into the data tells you whether your career site and EVP is helping or hindering your DE&I goals. In this session, Clinch’s Belinda Cawthorne will show you how to use marketing tactics combined with data-driven decision making to optimize your career site and convert diverse candidates.

Learning Objectives:

• Learn how career site data can transform their DE&I strategy by providing insights on the number of diverse candidates at each stage of the funnel.
• See how content and EVP messaging can affect the number of diverse applicants they attract.
• Get best-practice strategies and tips to improve their careers site content and strategies to attract diverse candidates.

This session is brought to you by Clinch. Be sure to visit their booth in the Expo for more information.