Sessions

Employers are competing for talent like never before!  Retaining talent and attracting new talent is more difficult than ever!  The workforce is changing; it is time for employers to step up the game and get real! We need to play differently! 

When a current employee or a candidate asks, "why should I work for this organization," are you prepared to respond?  High pay and rich benefits are great, but it isn't enough today.  What makes your culture unique? Why does talent stay and what attracts candidates? Is the story getting out?

During this session, we will use a SWOT analysis approach to identify the strengths, weaknesses, opportunities, and threats of our employment brand/culture.  Followed by action plans for improvement.

Imagine if organizations invested the same amount of resources in recruitment/retention initiatives as they do product/service marketing initiatives!

Learning Objectives:

• Learn the difference between a stay interview and an exit interview.  Attendees will walk away with questions that can be used in stay interviews.
• Learn the importance of a strong employment brand. Through a SWOT analysis, have an understanding of areas for improvement and opportunity.
• Learn methods for promoting the story to retain and attract talent by creating emotional connections.
• Learn how to improve the employee experience; the workforce is changing and employee expectations are different.

In-person session offerings are on a first-come, first-served basis.