Sessions

You already have a personal brand – whether you know it or not. It's a value proposition that helps companies evaluate whether or not to recruit, hire, develop and retain you – and also whether or not people want to work with you, or at your company. Once you understand what drives you, as well as the qualities and skill-sets that are unique to you, you can effectively manage your brand and communicate your best attributes to the constituencies that matter. This session will show you:

·         What is included in your personal brand, what isn't, and why it matters. 

·         How personal branding relates to managing and growing your career. 

·         How to develop your own personal brand statement and how you should use it.  

·         How to incorporate your “whole self” into your personal brand to create personal and professional opportunities. 

·         Action steps for effectively communicating and promoting your personal brand.