Sponsorships
Join the 2025 SHRM Linkage Institute Conference as a Sponsor or Exhibitor
Become a sponsor or exhibitor and connect with leaders across industries. Align your brand with SHRM Linkage and The Institute’s mission of advancing high-performing talent — gaining exclusive access to a powerful audience of decision-makers. Our sponsorship packages offer direct engagement, brand visibility, and targeted opportunities to build awareness with attendees.
In-Event Sponsorship Activation Packages
Exhibit your brand at The Institute in high-traffic areas that offer premium visibility and on-site engagement.
Content Integration
As a keynote session exclusive sponsor, your brand has the unique opportunity to own the pre-show and potentially on-stage experience (additional cost) that engages all in-person and virtual attendees.
You will receive:
- A five (5) minute interview with one of your executives and The Institute host.
- A thirty (30) second video that is played (3) times during the pre-show.
- Sponsor thank you shout out and logo on keynote session screens.
- Ten (10) VIP seats during the session.
Lead a high-engagement breakfast session with this sponsorship package. Your company will be the star of an optional breakfast presentation, with room branding and the opportunity to provide promotional materials. Gain recognition in all related collateral while fostering meaningful interactions with a focused group of attendees.
Take center stage as a Live Breakout Sponsor, either introducing the session or providing a prerecorded video. You'll have branding opportunities in the breakout room and a chance to distribute promotional materials. Your company will be recognized in all session-related materials, putting your brand front and center in a dynamic learning environment.
Maximize post-event engagement by sponsoring an on-demand breakout session. This package includes a pre- or post-roll video that plays with the session and recognition in all related collateral. It's a great way to maintain visibility after the event as attendees revisit content.
Hospitality
Host the exclusive 60-minute Welcome Reception, kicking off the conference in style. Your brand will be integrated into the reception with room branding and promotional collateral, ensuring your company is front and center as attendees network and begin their event experience. A perfect opportunity for first impressions and high visibility.
As the exclusive sponsor of the conference lunch, your brand will be front and center during this 60-minute break. Room branding and promotional collateral distribution will ensure your message reaches a captive audience, with recognition in all related materials.
Make your mark as the sponsor of a 45-minute ice cream social, a relaxed and fun networking event. Your company will be highlighted through room branding, promotional collateral, and recognition in all event materials. It's a unique opportunity to connect with attendees in a casual setting.
Sponsor one of the morning refreshment breaks to keep your brand top of mind as attendees recharge. Your logo will be prominently displayed in the refreshment area, and you'll have the opportunity to provide promotional materials. Ideal for brands looking for high-traffic, casual engagement opportunities.
Align your brand with health and wellness by sponsoring a morning yoga class. Your brand will be featured on signage and you'll have the opportunity to provide promotional collateral, gaining recognition from attendees looking to start their day on a positive note.
Branding
Be the first brand attendees see with co-branded SHRM Linkage Institute signage at the registration desk and on badge lanyards. This sponsorship ensures constant exposure as attendees check in and receive their materials, giving your brand prime visibility from the start.
Connect your brand with every attendee by sponsoring the conference Wi-Fi. Your company will be featured on the login page and on slides throughout the event, ensuring high-traffic digital engagement and logo recognition in related materials.
Ensure your brand is top of mind as attendees charge their devices. Sponsor a dedicated charging station in a high-traffic area with room for promotional materials, branding, and recognition in all conference signage. Perfect for companies seeking continuous engagement.
Provide co-branded swag bags for every attendee, ensuring your brand is seen throughout the conference. This exclusive opportunity includes recognition in all on-site signage, keeping your company front and center as attendees move between sessions.
Stay refreshed and on brand by sponsoring the conference hydration stations. Your logo will be prominently displayed at water stations throughout the venue, providing consistent brand exposure in a high-traffic area.
Showcase your products or services in a high-traffic area with a 6-foot tabletop display or a virtual booth. Both options include the ability to engage directly with attendees, plus recognition in conference signage.
Sponsor the daily prize giveaway and enjoy both online and on-stage recognition. Your brand will be plugged by the emcee, you'll take the stage to award the prize, and you'll gain social media mentions and signage recognition for your contribution.
Include one piece of collateral or a small giveaway in the attendee swag bags. It's an easy way to ensure your brand reaches every conference participant.
Place your company's message in a high-traffic area with a branded meter board. Ideal for gaining visual exposure to all event attendees.
Strategic Partnership Opportunities
Choose a specialized partnership track to elevate your brand at The Institute and provide your team with a tailored experience.
Partnership Tiers
Gold partners receive logo recognition on the website and across pre-conference emails, with prime visibility on-site and in virtual platforms. This tier includes 2 exhibitor passes, discounted learner passes, and a post-event push notification to attendees. Post-conference perks include on-demand passes and brand visibility in survey and email follow-ups.
Ruby partners receive all Gold-tier benefits, plus 4 exhibitor passes, a Main Stage video and verbal recognition, and a high-traffic table setup or virtual booth. Additional perks include a $5,000 activation, 10 on-demand passes, and a seat on the Client Advisory Board.
Diamond partners enjoy maximum visibility, including 6 exhibitor passes, premium stage presence, and priority sponsorship activation. Additional perks include 15 on-demand passes and enhanced post-event exposure, including a seat on the Client Advisory Board (limited availability).
Enhance Your Brand’s Presence at the SHRM Linkage Institute
This isn’t just a conference — it’s an immersive experience designed to convene empowered executives and emerging leaders. Our sponsorship opportunities reach key decision makers and allow your brand to:
- Gain access to a curated audience of professionals
- Engage directly with attendees through interactive placements
- Create lasting connections through in-person and digital touchpoints
Thank you to our 2024 Partners & Sponsors
Tell Me More
Get info on group rates, becoming a speaker, exhibitor or sponsor!