Sessions
Concurrent Session
Unlocking Marketing Strategy to Optimize Recruitment
N227
Tuesday 06/19/2018 07:00 AM - 08:15 AM
1.25 SHRM PDCs
| Competencies: Relationship Management, Communication
| Intended Audience: Mid-Level
Workplace Application:
You will learn a customer-focused approach for talent acquisition in order to better understand and powerfully connect with desired prospects.
Acquiring top talent involves you to think like marketers. In this session, you will learn the foundations of marketing strategy in order to apply these skills to develop a strategically sound recruitment plan. Marketing planning fundamentals include defining your audience (WHO), your message (WHAT) and the vehicles through which you will communicate (HOW). These marketing principals are paramount when developing an airtight recruitment strategy to ensure top talent is acquired for your organization. This session will help you:
- Attract talent in a new way by understanding the core elements of a strategic marketing framework that delivers prospect centric messaging.
- Make a meaningful connection with prospects by identifying a target insight and understanding how to activate that motivation within a recruitment plan.
- Ensure your prospect outreach and materials motivate via development of fresh recruitment communications and tactics which are aligned with your target prospect needs.
